Affiliate marketing has always been one of the main sources of income from blogging. If you don't know what affiliate marketing is then probably you have never heard of blogging. Blogging in simple words is writing your ideas on an online platform provided by third-party services like Google, Wix, Wordpress and many other web applications. Affiliate marketing means promoting products from e-commerce sites like Amazon and Flipkart and gaining a small commission from the sales made using your promotion links.
How Ban On Online Discounts Will Affect Blogging In India?
If you are updated with current trends then you will be knowing that due to demands from local businessmen, the government has brought a ban e-commerce websites like Flipkart and Amazon on discounts, cashback schemes and exclusively tieing up with smartphone companies to sell their products just on a specific e-commerce only site. This ban will come in charge from 1st February 2019. So, starting from 1st February 2019, there will be no discounts, cashback schemes and no smartphones will just be Amazon exclusive or Flipkart exclusive.
Have you ever thought about how this ban will affect the affiliate marketing strategies of Amazon and Flipkart? How will it affect blogging income in the coming years? No! Then let me do the honors of explaining to you how this ban will affect the blogging income. First of all, let me tell you if you are a blogger from India then this ban has indirectly affected you in unimaginable ways. I can't imagine how it will affect you. Let me show you.
Being a blogger you know that there is no one stable source of income for you. You always have to do various things at once and earn a small part from everything that you do. You are also familiar with affiliate marketing as every blogger is and you may be running some campaigns from e-commerce sites on your blog. In India, people are more attracted to discounts and cashback deals more than anything else. The campaign you run on your site will have a small discount or cashback scheme if the maximum of your audience is from India. Now just imagine you are running a campaign of a smartphone which is offered at a 4% discount on your site and therefore many people are buying it and you are earning a good commission. After Ban, there will be no discount schemes on your blog. So how do you think you will drive sales? A big blow, isn't it?
Have you ever noticed Google Adsense ads that are served on your blog? If not then notice the ads you put on your site. Most of the adsense ads are also affiliate ads. Now, Adsense may not be able to discounts on affiliate ads.
As of now the impact this ban will have on bloggers is unknown but this is likely to be a sure blow to all the affiliate advertising programs indirectly hitting the bloggers. We will keep you updated once we have done enough research on the subject.
As of now the impact this ban will have on bloggers is unknown but this is likely to be a sure blow to all the affiliate advertising programs indirectly hitting the bloggers. We will keep you updated once we have done enough research on the subject.
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